Louis Vuitton has been at the periphery of the horological landscape since entering the market in 2002. Producing pricey, quartz based fashion watches doesn’t exactly send waves through the enthusiast community. All that has changed this year, with a coming out party at Basel to introduce a new line of in-house calibers.
Of course, the LV in LVMH stands for Louis Vuitton, and LVMH happens to house some serious watch manufacturers like Zenith and TAG Heuer. Making good use of their La Chaux-de-Fonds factory in Switzerland, Louis Vuitton is looking to step into the big leagues of watch making. That will take some time to accomplish, but they are making a great first step with some very respectable movements.
This year at Basel, LV had a presence on a boat in the Rhine river, a first for the brand. On the lower deck of that boat, they took a big leap forward by showing their own minute repeater, housed in their trademark Tambour case. Feelings on the case aside, the movement is quite a looker (see above) from both sides.
See a video of the watch in action over at HODINKEE.